Profiles
Profiles are essential for delivering maximum value to both your users and your content
Profiles help you understand your audience and deliver experiences that feel personal—without adding friction for your users.
What Profiles capture:
- Information users choose to share (interests, preferences)
- Helpful signals from behavior (completions, favorites, repeat visits) via Bosca Analytics
Why this matters:
- Personalize content without heavy onboarding
- Increase relevance across channels and sessions
- Improve recommendations and measure impact over time
How Profiles grow (naturally):
- Start simple—let people engage right away
- Offer optional prompts to refine preferences
- Enrich profiles automatically from real activity
How organizations use Profiles:
- Tailored homepages, feeds, and collections
- Smarter recommendations via email, push, and in‑app
- Track progress through guides, plans, or courses
Privacy and control:
- Transparent data use and clear preferences
- Respect for expiration and confidence on inferred data
- Group‑based permissions align with your org’s policies